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La Martiniquaise-Bardinet boosts gin, rum presence with Ôdevie Creative Spirits Co buy

Intel Reporter
Last updated: 17/04/2023 at 12:00 AM
By Intel Reporter
17 April 2023
1 Min Read

La Martiniquaise-Bardinet has added two more spirits brands to its portfolio, inheriting Generous Gin and Island Signature Rum through the acquisition of French compatriot Ôdevie Creative Spirits Co.


Three expressions of Generous Gin
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La Martiniquaise-Bardinet has added two more spirits brands to its portfolio, inheriting Generous Gin and Island Signature Rum through the acquisition of French compatriot Ôdevie Creative Spirits Co. The transaction sees Generous join Gibson's and Island Signature sit alongside Saint James and Rivière du Mât in La Martiniquaise's gin and rum presences, respectively. Financial details were not disclosed in this week's announcement. Produced in France's Cognac region, Generous comprises four expressions - Original, Organic, Purple and Azur. The Organic iteration features combava and cor

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