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La Martiniquaise-Bardinet contemporises Glen Moray look

Intel Reporter
Last updated: 29/03/2023 at 12:00 AM
By Intel Reporter
29 March 2023
1 Min Read

La Martiniquaise-Bardinet has unveiled a packaging revamp for the ‘Explorer’ line of bottlings from single malt Scotch whisky Glen Moray.


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La Martiniquaise-Bardinet has unveiled a packaging revamp for the ‘Explorer’ line of bottlings from single malt Scotch whisky Glen Moray.

The six-strong range, all of which are matured in ex-Bourbon barrels with four undergoing finishes in other casks, will benefit from a more contemporary look. Changes include “a deeper, more vibrant” shade of blue on the boxes and labels, alongside a colour palette to “reflect the flavours”.

The update will apply worldwide and takes effect this week.

Glen Moray’s Explorer range comprises:

  • Our Classic
  • Smoky Classic – Peated Malt
  • Double Cask – Sherry Cask Finish
  • Double Cask – Port Cask Finish
  • Double Cask – Chardonnay Cask Finish
  • Double Cask – Cabernet Cask Finish

As well as the single malt, France-based La Martiniquaise-Bardinet also owns the Label 5 and Cutty Sark blended Scotches, acquiring the latter from Edrington for an undisclosed sum in 2018.

How smart packaging is winning the war against counterfeit alcohol – Market Intel

TAGGED:La Martiniquaise-Bardinet
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