A senior alcohol industry analyst has predicted that co-branded products - featuring marks owned by alcohol companies alongside soft drinks producers' - will have a part to play in the future of the RTD category.At the ProWein trade show in Düsseldorf yesterday (15 March), Euromonitor International's head of research for alcoholic drinks, Spiros Malandrakis, headed up a presentation on RTDs and their potential to drive growth for alcohol brand owners. Among the opportunities identified in the category, Malandrakis, who has been covering the alcohol industry for Euromonitor since late 2008, hi
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
