What does the future of ultra-premium vodka look like? At ProWein 2026, Tovaritch! Vodka is about to show you – and it doesn’t look like a bottle.
Meet the pouch that refuses to compromise.
Forget everything you think you know about flexible packaging. The new Tovaritch! Vodka Pouch, available in 750ml, 3-litre and 5-litre, is engineered to a standard the industry has never seen before.
This is not a cost-cutting measure dressed up in green credentials. This is a precision-built, high-performance vessel developed to protect and preserve the same liquid that has earned 150 international awards and outperformed far more expensive rivals in blind tastings worldwide.
The materials are the story. Multi-layer barrier technology locks in freshness and purity with the same integrity as glass, while eliminating the weight, fragility and environmental toll that comes with it. No UV degradation. No oxidation risk. No compromise – just Tovaritch!’s signature ultra-premium quality, fully intact from fill line to final pour.
For HoReCa operators, event professionals and travel retail buyers, the operational upside is equally compelling: dramatically reduced transport weight and carbon footprint, superior storage density, zero glass waste, and a meaningful reduction in PET dependency.
The bottle has been the industry default for centuries. Tovaritch! is asking a simple, disruptive question: why, exactly?
This is not alternative packaging. This is the evolution of premium vodka distribution.
The most exclusive tasting at ProWein 2026
Across the three days of the ProWein trade show, Tovaritch Spirits International SA (TSI) will host a high-end experience for industry leaders and buyers: The Private Fresh Italian Caviar & Tovaritch! Vodka Tasting.
This intimate pairing will showcase the purity of Tovaritch! Vodka alongside fresh, premium Italian caviar from Pisani Dossi. It is a testament to the brand’s core philosophy: luxury and world-class quality should be undeniable in the glass.
