- Twelve-month sales to end of March decline 10% to GBP912m (US$1.25bn)
- ‘Reduction in consumer confidence and a more cautious approach to spending’ pulls on top line
- Downbeat forecasts for months ahead
The Macallan owner Edrington has reported a marked slide in sales from “a more challenging year than we expected”.
The privately-owned group released its annual report today, indicating a 10% fall in ‘core revenue’ – meaning owned-brands sales – from the 12 months to the end of March. The performance is a near-exact mirror of fiscal 2024, when the top line rose by 11% year-on-year, despite a slowing growth rate as the 12 months progressed.
The decline was blamed on “a reduction in consumer confidence and a more cautious approach to spending across almost all markets where we operate”. Among the markets referenced in the report was China, where although The Macallan was in (unspecified) growth year-on-year, Edrington’s wider business was “weaker at the higher end”. That said, the flagship single malt brand did well with its core expressions in its 200th anniversary year.
Elsewhere, however, single malt peers The Glenrothes and Highland Park delivered “the most significant decline” although the company expressed confidence the pair “are well-positioned when markets recover”.
Edrington provided restated sales figures for the last three financial years that do not include blended scotch whiskies The Famous Grouse and Naked Malt, both of which were sold to William Grant & Sons this week.
“The political and economic backdrop remains volatile, which we expect will weigh on consumer sentiment in the coming year,” said CEO Scott McCroskie. “We believe top line growth will be difficult to come by in this environment … .
“Edrington’s strategic focus on ultra-premium spirits remains effective. We will continue to execute it in order to strengthen our brands and our business … .”
Also mentioned in the annual report was the decision to make an unspecified number of employees redundant, “as a result of lower levels of activity, especially in bottling, and the need to adjust the size of our business to reflect the lower level of income”.
The headcount reduction is in line with other spirits companies, including Brown-Forman, Campari Group, Moët Hennessy and Pernod Ricard.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons




