Campari Group has commenced an “organisational restructuring” process that will include a review of its current employee base.
The development, confirmed to Global Drinks Intel today, builds on the brand owner’s announcement in October that a “cost containment programme” would be undertaken as part of a switch to a ‘Houses of Brands’ operating model. The release of additional details was prompted by reports out of Italy that “the group was working to cut its workforce by 10%, meaning around 500 people”.
Just over a month ago, Campari Group’s multinational spirits peer, Brown-Forman, said it will cut 12% of its total headcount, amounting to almost 650 employees in order to become “a more agile and efficient organisation”.
“As previously announced (in October), changes in our top-line performance and existing infrastructure investments have impacted on our profitability, requiring a more efficient resource allocation,” a Campari Group spokesperson said in a statement sent to Global Drinks Intel.
“These measures, although difficult, aim to ensure a return to the overall medium and long-term financial health and sustainability of Campari Group. Wherever these tough decisions are implemented, we shall act with the utmost respect and consideration, providing all necessary support to the impacted employees, as we have always done.
“This is a wide and ongoing process, … therefore, it is currently difficult to provide a specific global number.”
The Aperol brand owner, which saw its nine-month sales inch up by 2.1%, is scheduled to report its full-year 2024 figures on 4 March.
