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Brown-Forman reins in sales forecast after top-line reverse continues – results data

Olly Wehring
Last updated: 07/03/2024 at 3:47 PM
By Olly Wehring
6 March 2024
3 Min Read

Brown-Forman has reported a second consecutive quarter of negative sales growth with the latest nine months hitting year-prior parity.


Brown-Forman logo 2022
  • Three-month sales to end of January decline by 2% to US$1.1bn
  • Financial year to date flat on same nine months a year earlier at $3.2bn
  • Jack Daniel’s sees YTD sales dip 5%
  • US sales slip 2%
  • Fiscal 2024 sales forecast to come in flat

Brown-Forman has reported a second consecutive quarter of negative sales growth with the latest nine months hitting year-prior parity.

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Three-month sales to end of January decline by 2% to US$1.07bnFinancial year to date flat on same nine months a year earlier at $3.21bnJack Daniel's sees YTD sales dip 5%US sales slip 2%Fiscal 2024 sales now forecast to come in flatThe three months to the end of January - the group's fiscal third quarter - delivered a sales decrease of 2% on the corresponding period a year ago. Combined with Q2's -1% showing, which was announced in December, the Jack Daniel's owner's year-to-date top line came in flat.Consequently, Brown-Forman has revised its expectations once again for fiscal 2024, which is

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TAGGED:Brown-Forman
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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