Beer has ‘head start’ in alcohol moderation trend race – Anheuser-Busch InBev

Speaking exclusively to Global Drinks Intel on the sidelines of a media presentation by the group in Belgium today, Andres Peñate claimed that beer "has a head start" where moderated drinking is concerned. The category's advantage over both beer and wine is two-pronged, Peñate argued."In the first place," he said, "beer is a lower-alcohol beverage product. When consumers move from higher to lower alcohol, there's plenty of evidence that shows the level of alcohol consumption reduces."Beer is also better at producing extensions with lower or no alcohol levels than other alcohol categories," h