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William Grant & Sons down again in both sales and profits in 2025

Intel Reporter
Last updated: 30/09/2026 at 4:26 PM
By Intel Reporter
30 September 2026
2 Min Read

‘While the results reflect the current operating environment, our confidence in the long-term fundamentals of the spirits industry remains strong.’


Bottle of Glenfiddich
Credit: Monticellllo/AdobeStock
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  • Full-year sales decline by 3.8% to GBP1.76bn (US$2.32bn)
  • Pre-tax profits fall 13% to GBP337m

William Grant & Sons has booked a second consecutive decline in annual sales, with profits tumbling by double digits once again.

The privately owned Glenfiddich brand owner, which is not obliged to announce its results, released a short statement today (30 September) in which it said its sales in 2025 were down by almost 4% year-on-year. Profits before tax in the 12-month period also fell, by 13%.

The figures signify the continuation of struggles for the group: Full-year sales for 2024, announced 14 months ago, dropped by 6.5% while pre-tax profits slumped by 30%.

Highlighting its purchase of The Famous Grouse from Edrington in July 2025, William Grant said it had undertaken “significant brand investment, acquisition and expansion of distillery capacity”, the latter at its Girvan facility on Scotland’s west coast.

“2025 was another challenging year for the spirits industry, with external pressures affecting performance across many of the company’s key markets,” said CFO Graeme Jenkins. “Against this backdrop, our focus has been on outstanding execution, while at the same time maintaining our long-term approach to brand and distillery investment.

“While the results reflect the current operating environment, our confidence in the long-term fundamentals of the spirits industry remains strong. The company will continue to take those actions that ensure we are well positioned to benefit when market conditions improve.”

At the start of November, Global Drinks Intel revealed exclusively that CEO Søren Hagh had left the company with immediate effect. The development, confirmed by William Grant a few days later, led to Jenkins partnering with CCO Doug Bagley to “provide leadership and be responsible for managing the company’s business, with the support of the executive board”.

We need to talk about scotch whisky – Category Intel

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