Ten - maybe even five - years ago, it would have been unthinkable for a mezcal to partner with a luxury Swiss watch brand like Breitling for a promotion. Such upscale collaborations were confined to tequila.But this is exactly what Ojo de Tigre, a super-premium mezcal that Pernod Ricard bought into four years ago, did in August, creating a limited Breitling bottle (below) designed by the celebrated Mexican artist & illustrator Cocolvú to mark the watch brand’s debut in the Mexican market.Once a humble artisanal spirit, mezcal is going up in the world. While alternative agave-based spir
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