Rum’s fortunes are beginning to improve in North America, driving renewed momentum in the on-premiseHigher price tiers are likely sources of future growth as the overall category remains flatConsumer education and targeting rum newcomers are seen as key to unlocking future North American growthWith a broad range of styles - from mixable white rum to long-aged sipping expressions - one of rum’s greatest assets is its versatilityBrands are investing big money in on-premise education and training, and creating ambassadors to shore up bartender engagement
Over the last couple of
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
