Today's collectors can ‘see through corporate, manufactured rarity’ - so luxury spirits must offer ‘genuine rarity’ to attract buyers increasingly interested in the ‘experience’ aspect of their purchases.In these difficult times for the alcohol industry, one segment in particular is traditionally said to be more insulated from the current challenges: the highest-end, prestige spirits aimed at high-net-worth individuals and well-heeled collectors.While these types of consumers are not altogether immune to the impact of falling share prices and cost-of-living pressures, their wealth
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‘Historically, the very top end of the luxury spirits market has shown remarkable resilience during periods of wider economic uncertainty and, broadly speaking, that continues to be the case.’

Today’s collectors can ‘see through corporate, manufactured rarity’ – so luxury spirits must offer ‘genuine rarity’ to attract buyers increasingly interested in the ‘experience’ aspect of their purchases.
Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for nearly 20 years, and is a regular contributor to a number of magazines and websites.



