Here’s a round-up of the new marketing campaigns from beer brand owners in the week commencing 6 June.
- Remy Cointreau’s ‘The Rémy Sidecar Magic Hour’
Remy Cointreau’s latest campaign for flagship Cognac Remy Martin focuses on the US. ‘The Rémy Sidecar Magic Hour’ features a ‘creative spot’ along with consumer-facing events in six cities, including New York and Los Angeles.
The activity has been timed to coincide with ‘National Cognac Day’ in the market, on 4 June.
To view the ad, click here.
- Pernod Ricard’s ‘The World of Absolut Cocktails. Born to Mix’
This “multi-year” campaign centres around a TV ad that will run in the US this week. Backed by out-of-home advertising in cities including Miami and San Francisco, ‘Born to Mix’ will also comprise digital and Social Media presence. “Additional personalities will join the marketing mix throughout the year,” according to Pernod’s US division.
The cocktail-focused activation marks Absolut’s biggest global push in “over a decade”.
