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This week’s new spirits launches – 5-9 August 2024

Intel Reporter
Last updated: 12/08/2024 at 5:12 PM
By Intel Reporter
7 August 2024
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 5 August.


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Kromanti Distillery & Blending House’s Kromanti Plantain Rum

  • Rum, UK, plantain-infused, 40% ABV
  • Available online from this week
  • SRP of GBP43 (US$55) per 70cl bottle
Kromanti Plantain is the UK rum brand’s second flavoured expression, the first being the award-winning Kromanti Tamarind, launched in late 2020

Eden Mill’s The Art of St Andrews 2024

  • Scotch whisky, single malt, no age-statement, matured in a combination of ex-Italian amarone red wine and -oloroso and -pedro ximenez sherry casks, then  finished for an unspecified period in a first-fill amarone cask
  • Available in Eden Mill’s own store in Scotland and two independent Scottish whisky stores, Luvians and Taste of Scotland. The whisky is also available online from the distillery’s website
  • SRP of GBP150 per 70cl bottle. The first 100 units sold online will include a 5cl sample bottle
Limited to 2,250 bottles, this latest annual release from the Art of St Andrew whisky series features outer packaging created by artist Babs Pease whose work is influenced by the Scottish landscapes of the Fife coast.

William Grant & Sons’ The Balvenie Fifty Collection First Edition

  • The first part of an annual three-expression range, this 50-year-old single-cask scotch whisky was aged in a European oak refill butt, first filled in 1973
  • Available exclusively at Harrods department store initially before a wider international rollout
  • SRP of GBP42,500 (US$54,075) per unit
Limited to 125 bottles, The Balvenie Fifty Collection First Edition features packaging developed by Croglin; a bespoke craft workshop based in Cumbria, England. The Second and Third Editions of the collection will launch in 2025 and 2026, respectively.

Serenity Beverages’ Zyto 3 and Zyto Luxe

  • Vodka. Zyto 3 is a triple-distilled Polish rye, while ZYTO Luxe is a higher-specification, five-times distilled rye vodka
  • Launching domestically in India this month
  • SRPs of INR2,500 (US$29.80) per bottle of Zyto 3 and INR3,500 ($41.70) for Zyto Luxe
Launched by entrepreneur Kashyap Salla, Zyto means ‘rye’ in Polish. According to Salla, The new brand is aimed at the “young and ambitious who refuse to compromise on quality”

Moët Hennessy’s Glenmorangie Vindima and Glenmorangie Aureum

  • Scotch whisky, single malts. Vindima is a 16-year-old aged in bourbon casks and finished in sweet malmsey casks. Aureum is a 21-year-old expression matured in ex-bourbon casks. Both have an ABV of 43%
  • Available exclusively in the global travel retail channel from this month
  • SRP: Vindima EUR105 (US$114.60); Aureum EUR250 ($273)
Glenmorangie Vindima is inspired by the island of Madeira’s 'Vindima' grape harvest festival. Aureum, the distillery’s second new travel-retail exclusive, is named after the Latin for 'gold'

Diageo’s Venturo Aperitif

  • A blue-hued Italian aperitif flavoured with Sicilian lemons, blue chamomile, rosemary and sea salt
  • Available from this week only in the Italian domestic market
  • SRP of EUR19.50 (US$21.30) per unit
Described by Diageo as the “ideal base for a superb spritz”, Venturo is an entirely new brand and Diageo’s answer to the booming Mediterranean aperitif category.

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