Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for Le Tribute Pink Grapefruit - https://letribute.com/en-gb?srsltid=AfmBOooXoAFSrBVrsVtLnlySLXXjT62LG4oJ5imdqTABCraYG_SULm5V


This week’s new spirits launches – 27 April-1 May 2026

Intel Reporter
Last updated: 01/05/2026 at 4:35 PM
By Intel Reporter
1 May 2026
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 27 April.


Chivas Regal 16-Year-Old bottle and box
This 16-year-old blend has leveraged Chivas Brothers' sponsorship of the Scuderia Ferrari HP Formula One team, with driver Charles Leclerc contributing to its creation
SHARE

Pernod Ricard’s Chivas Regal 16-Year-Old

  • Scotch whisky, blended, consists of 16 different whiskies, all of which have been aged for 16 years, 40% ABV
  • Released this week, on sale online through Amazon for worldwide delivery
  • SRP of US$69.99 per 70cl bottle, available in limited – albeit unspecified – quantities
Global Drinks Awards Banner - https://globaldrinksawards.com/

Suntory Global Spirits’ Maker’s Mark Yam Jam by Kelsey Plum

Maker's Mark Yam Jam by Kelsey Plum bottle
Olympic gold medallist, WNBA All-Star and Los Angeles Sparks player Kelsey Plum has co-created a Maker's Mark iteration that will join the brand's Private Selection line
  • American whiskey, bourbon, Kentucky. Production and maturation details not disclosed, 55.65% ABV
  • On sale from 7 May through selected off-premise operators in Los Angeles
  • SRP not immediately available, limited to 240 75cl bottles

Halewood Artisanal Spirits’ Whitley Neill Rhubarb & Ginger Gin with Ginger Ale and Yuzu & White Strawberry Gin with Lemonade RTDs

Whitley Neill RTDs cans
UK-based Halewood Artisanal Spirits has unveiled the first RTDs from its Whitley Neill gin, with two variants hitting the brand owner's home market
  • RTDs, gin-based, both at 8.3% ABV (“each can delivers a double shot (5cl) of Whitley Neill gin”)
  • Rolling out this week across the off-premise channel in the UK as well as online. Rhubarb & Ginger Gin with Ginger Ale is initially available in around 130 of retail multiple Sainsbury’s outlets
  • SRP of GBP3.25 (US$4.40) per 25cl can. Also on sale in 12-can multipacks

Gray Whale Spirits Co’s Gray Whale Vodka

Gray Whale Vodka bottle
Connecticut-based Gray Whale Spirits Co has added a vodka to sit alongside the gin in its namesake brand's portfolio
  • Vodka, California, distilled from grain (90%) and Californian grapes (10%), 42% ABV
  • Released in the US this week through Deutsch Family Wine & Spirits
  • SRP of US$29.99 per 75cl bottle. As a member of ‘1% for the Planet’, Gray Whale will donate “at least 1% of annual revenue” to environmental NGO the Surfrider Foundation

Diageo’s Johnnie Walker Blue Label Azure

Johnnie Walker Blue Label Azure bottle
This "coastal" extension of Walker's Blue Label line has been created with summer in mind and hopes to "push the boundaries for whisky by moving beyond traditional occasions"
  • Scotch whisky, blended. Production details not disclosed, 43% ABV
  • Exclusive to the global travel retail channel, debuting next month at London Heathrow through channel operator Avolta, then heading to “major travel hubs” such as Changi, Incheon, Hong Kong, Bogota, Nice and Paris
  • SRP of GBP320 (US$430) per 75cl bottle, on sale for a limited – albeit unspecified – time. The bottle, which has been made using “100% Post-Consumer Recycled glass”, is stored in a custom bottle bag

Copenhagen Distillery’s Rare Orange Blossom

Copenhagen Distillery RARE Orange Blossom bottle
Building on last year's Singapore limited iteration, Denmark's Copenhagen Distillery heads to Hong Kong for the next bottling in its Rare "experimental flagship series"
  • Whiskey, single malt, Denmark, matured for six years in a barrel previously used to hold the company’s citrus-infused Orange Gin
  • On sale exclusively in Hong Kong from 16 May – World Whisky Day – at the Hong Kong Whisky Festival, which runs from 16 to 17 May
  • SRP of HKD2,880 (US$367.50) per bottle, limited to 148 units

Click here for details on how to subscribe to Global Drinks Intel

Previous Article Donald Trump#s post on Truth Social regarding scotch whisky tariffs on 30 April Scotch whisky industry awaits details as US readies tariff removal
Next Article The Boston Beer Co Quarterly Sales Q1 2022-Q1 2026 chart The Boston Beer Co continues negative sales trend in Q1 – results data
Global Drinks Awards MPU - https://globaldrinksawards.com/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Global Drinks Awards Short Tower - https://globaldrinksawards.com/
Global Drinks Awards Banner - https://globaldrinksawards.com/

You Might Also Like

Bulleit '87

This week’s new spirits launches – 20-24 July 2026

24 July 2026
Proximo Spirits sales Q1 2022-Q2 2026 chart

Reprieve of sorts for Proximo Spirits as quarterly sales slides decelerate – results data

24 July 2026
Skyline of Italian city

How the spirits industry is weathering Italy’s unique challenges – Market Intel

24 July 2026
Computer and mouse

Canada greenlights inter-state direct-to-consumer alcohol sales

23 July 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2025 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative

This website uses cookies to improve your experience. Read our privacy policy | Cookie settings | ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
li_gc6 monthsLinkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
VISITOR_INFO1_LIVE6 monthsA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
yt-remote-cast-availablesessionThe yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installedsessionThe yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-periodsessionThe yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-appsessionThe yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-namesessionThe yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEYneverThe cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
__Secure-ROLLOUT_TOKEN6 monthsYouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.
__Secure-YNID6 monthsGoogle cookie used to protect user security and prevent fraud, especially during the login process.
_fbp3 monthsFacebook sets this cookie to store and track interactions.
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
__Secure-YECpastYouTube sets this cookie to stores the user's video player preferences using embedded YouTube video
advanced_ads_visitor1 monthDescription is currently not available.
personalize_sync1 dayDescription is currently not available.
RBUUID2 monthsDescription is currently not available.
stackprotect1 hourDescription is currently not available.
syncTimeout12 hoursDescription is currently not available.
unique_session_id1 yearDescription is currently not available.
SAVE & ACCEPT
Powered by CookieYes Logo