Here’s a round-up of the new launches from spirits brand owners in the week commencing 13 March.
Luxco’s Lux Row Distillers Rebel 100 Straight Rye Whiskey
- American whiskey, mash bill of 51% rye, 45% corn and 4% malt, 50% ABV
- Hitting the US off-premise channel later this month
- SRP of US$19.99 per 75cl bottle
Bhakta Spirits’ Bhakta 2013 Bourbon
- American whiskey, Bourbon, distilled in 2013, 50.3% ABV
- Rolling out this month to 12 US states – California, Colorado, Florida, Georgia, Illinois, Massachusetts, New Jersey, New York, Tennessee, Texas, Vermont and Wisconsin – then heading to Michigan in April
- SRP of US$149 per 75cl bottle, limited to 24,000 units
Diageo’s Oban Young Teddy single malt Scotch whisky
- Scotch whisky, single malt, Highlands, finished in ex-Palo Cortado and -Oloroso Sherry casks, 50.8% ABV
- Released as a distillery-exclusive next week, limited to 4,542 units
- SRP of GBP195 [US$236] per 70cl bottle
Silent Pool Distillers’ Silent Pool Black Juniper Gin
- Gin, botanicals include black juniper from Bhutan and “Himalayan black tea” from Nepal, 43%ABV
- Rolling out this week in the UK as well as in the Global Travel Retail channel at London Heathrow Airport [LHR] and Dubai International Airport [DXB]
- In the UK, SRP of GBP295 [US$357] per 1-litre bottle
Brown-Forman’s Jack Daniel’s 10-Year-Old Batch 2 & 12-Year-Old whiskey
- American whiskey, Tennessee, ABVs of 48.5% and 53.5%, respectively
- Available across the US this month in limited numbers
- SRPs of $70 and $80, respectively, per 70cl bottles
Bardstown Bourbon Co’s Green River Wheated & Full Proof Single Barrel Bourbons
- American whiskey, Bourbons, Kentucky, ABVs of 45% and 59.5%, respectively
- Released this month in the US to 25 markets, an increase from the brand’s previous four-state presence
- SRPs of $34.99 and $59.99, respectively, per 75cl bottles. Green River Full Proof Single Barrel is offered annually to off-premise operators to select a barrel themselves from which the Bourbon is drawn for sale to consumers
Why single malt whisky is fighting on all fronts – Category Intel
