Accolade Wines has added to its US tie-up with professional basketball player James Harden, readying the release of a Prosecco in the country.
J-Harden, an extension of the company’s J-Shed wine brand, will be bolstered by Extra Dry Prosecco DOC this month. The sparkling wine joins the California Cabernet Sauvignon and California Red Blend in the J-Harden stable and carries an SRP of US$16.99 per bottle.
The J-Harden line, fronted by the ten-time ‘NBA All-Star’, debuted in the country in August.
J-Shed is the name used in the US for Accolade’s Jam Shed brand. Late last year, the company announced a “national strategic alignment” of its distribution in the country with Republic National Distributing Co.
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