Here’s a round-up of the new launches from spirits brand owners in the week commencing 12 December.
Sidewalk Side Spirits’ Hardhide Ponchatoula strawberry-flavoured American whiskey
- American whiskey, a blend of three-year-old wheat Bourbon, American “light” whiskey and strawberries from Ponchatoula in Louisiana. 43% ABV
- Hitting the US this month, in Florida, Georgia, Louisiana, Tennesse and Texas
- SRP of US$31.99 per 75cl bottle
Dr Zero Zero’s AmarNo alcohol-free Amaro
- Liqueur, digestif, “botanicals distillate”. “Less than 0.5% ABV”
- Released in the US this week through “specialty non-alcoholic retail merchants. Also available online through Amazon
- SRP of US$34.99 per 70cl bottle
Gordon & MacPhail’s Benromach single malt, London Bartenders Edition
- Scotch whisky, single malt, Speyside, ten years old, 59% ABV
- Available from this week in London at Milroy’s of Soho as well as selected off-premise outlets in the UK capital
- SRP of GBP79.95 [US$98.50] per 70cl bottle, 201 units on sale
Brown-Forman’s Old Forester Extra Extra Old Bourbon
- American whiskey, Bourbon, Kentucky Straight, 50% ABV
- Launching this week in the US, available online and through selected off-premise outlets in Old Forester’s home state
- SRP of US$59.99 per 75cl bottle. On sale in limited numbers
Bacardi’s Glen Deveron 40 Year Old Highland Single Malt
- Scotch whisky, single malt, Highlands, 40 years old, 43% ABV
- Released worldwide, exclusively in limited numbers to the Global Travel Retail channel
- SRP of US$4,900 per 70cl bottle
Diageo’s Tequila Don Julio Primavera
- Tequila, Reposado, 40% ABV
- Rolling out nationwide this month in the US off-premise channel
- SRP of $124.99 per 75cl bottle, available for a limited – albeit unspecified – period
Peddlers’ Gin Co’s Salted Plum Gin
- Gin, China, flavoured, 25% ABV
- Released this week in Singapore
- SRP of SGD69 [US$51] per 75cl bottle
Why brand owners should be wary of overstretching price elasticity – Comment
