In the second in our two-part exclusive interview with the CEO of Casa Redondo, Daniel Redondo (below) shares further colour on his company's brace of brand acquisitions from Diageo in recent months, while also discussing the group's strategy when it comes to further M&A activity.
Head here for the first part of this interview
How much easier was your second transaction with Diageo having only recently completed the first one?It was much easier, of course. They knew us, our way of working and our agility. That made a lot of difference. That’s why, when there was another
‘There are a lot of opportunities in the market. We’re being approached by many brand owners who are presenting us with deals’ – Casa Redondo CEO Daniel Redondo speaks to Global Drinks Intel – Part II
‘We received the brands in the shape and with the value that they’d been presented to us. We didn’t have any bad surprises.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



