A collapse in the price of agave has fuelled heavy discounting, allowing tequila to be the only major spirits category to achieve volume growth in 2025, despite Mexico's economic slowdownThe broader spirits market is struggling with a contracting economy, high inflation and a significant hardening of regulations regarding alcohol health warnings, sustainability and digital marketingWhile mainstream no- & low-alcohol products have failed to gain traction, consumers are increasingly exploring premium agave alternatives like mezcal and sotol, alongside a surging interest in international whis
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