Rémy Cointreau is extending the reach of the Signature iteration of French brandy St-Rémy to a raft of new markets.
The premium-positioned expression, which debuted two years ago, will be rolled out beyond existing markets Canada, the US and Australia from next month. Among the new recipients are Jamaica, Taiwan and the UK as well as the Global Travel Retail channel in the brand owner’s ‘Americas’ region.
In the UK, St-Rémy Signature will go on sale in the off-premise through multiple retailer Sainsbury’s “in time for Christmas”.
Earlier this year, Rémy Cointreau unveiled a marketing activation for St-Rémy designed to appeal to on-premise consumers looking for a brandy-based cocktail to go with brunch.
The ins and outs of the Global Travel Retail channel – Consumer Intel
