Sales of spirits in value terms flat (+0.3%) in May versus corresponding month a year earlierVolumes also stagnant at -0.9% for the month'Flat' is the fairest description of spirits in the US in May as sales by both value and volumes in the Control States stuck within the +/-1% bracket. Indeed, NABCA summed up the monthly performance as highlighting a "continuing deceleration of premiumisation" from the month - words that will likely sound alarm bells in the offices of the multinational spirits brand owners.The by-segment performances will be all-too familiar, as growth (in value and volumes)
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
