Bacardi has recruited British actor Sophie Turner once again to front an advert for its St-Germain brand.
Like its predecessors, the latest spot (below) centres around a spritz serve that features the elderflower liqueur as a key ingredient. Positioned as a “global campaign” by Bacardi, details on where the ad will air were not disclosed.
Alongside a “summer-long programme of activity”, St-Germain will also be the subject of a ‘Riviera Club’ pop-up in Cannes on France’s south coast, “where guests can escape the everyday and enjoy a … St-Germain Spritz throughout July and August”.
St-Germain was first partnered with Turner, who turned 30 earlier this year, back in mid-2024. She returned for a second ad almost exactly a year ago.
Turner, who is best known for appearing in TV fantasy drama Game of Thrones from 2011 to 2019, has been cast as Lara Croft in Amazon’s serialisation of Tomb Raider, which is currently in production.
