Sazerac Co has unveiled what it claims is the largest spirits-packaging format available in the US, for the Tromba tequila brand.
The 3.75-litre container is shaped like a ‘botellón’ – a traditional Mexican jug designed for sharing. Tromba’s blanco iteration is available from this month “in select markets, with national expansion underway”, and will be followed by an ‘Extra Grande’ version of Tromba’s reposado in “late summer 2026”.
The bottle will be available in both the on- and off-premise channels, and is positioned as being suitable for “high-volume cocktail batching for events”, frozen margarita and drink machines, at-home infusions and backbar displays.
Sazerac estimates that the pack uses 65% less glass per litre and “generates meaningfully lower CO₂ emissions across packaging and transport” compared to its 75cl counterpart.
“The Extra Grande 375cl is a natural evolution for Tequila Tromba,” said the brand’s CEO, Eric Bras. “We’ve always believed great tequila is meant to be shared. This new format gives bar operators and adult consumers more of the same craft blanco they know from Tromba, while delivering strong value and a reduced packaging footprint.”
In March, Sazerac added Dirty Shirley to its portfolio, spending an undisclosed sum on the US RTD brand.
