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Sales bump in Q2 brings Brown-Forman level as growth awaits – results data

Olly Wehring
Last updated: 09/01/2025 at 12:15 PM
By Olly Wehring
5 December 2024
3 Min Read

‘An estimated net increase in (US) distributor inventories positively impacted net sales.’


A bottle of Jack Daniel's in an ice bucket on a bar
Credit: Marcin Dampc/Pexels
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Sales in the three months to the end of October - fiscal Q2 - increase by 3% to US$1.09bnFlat sales from the first half of fiscal 2025 after Q1's 4% declineThe US down in the half-year by 3%Full year - to end of April - estimated to finish up by low single digitsA return to sales equilibrium, thanks to its latest quarter, has prompted Brown-Forman to reiterate its forecast of a positive top line for the current fiscal full year. After having posted two consecutive quarters of sales declines, including Q1's -4% showing, the brand owner today delivered a 4% lift in sales from the three months to

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  • AB InBev
  • Bacardi
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TAGGED:Brown-FormanJack Daniel's
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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