Rémy Cointreau poised for ‘blitz’ approach to Rémy Martin in US

Last updated: 04/12/2023 at 12:00 AM

4 December 2023

3 Min Read

Rémy Cointreau is looking to counter the ongoing challenge facing the Cognac category in the US by revising the marketing position for Rémy Martin’s VSOP expression in the country.

Credit: Andrey Ilkevich/Unsplash

Rémy Cointreau is looking to counter the ongoing challenge facing the Cognac category in the US by revising the marketing position for Rémy Martin’s VSOP expression in the country.

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TAGGED:Rémy Cointreau Rémy Martin

ByOlly Wehring

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.