Rémy Cointreau’s latest push for its Rémy Martin cognac in the UK will see the release of a limited-edition bottle for the brand’s XO expression.
The group’s flagship brand has collaborated with British-Indian artist Anish Kapoor (below) for a fresh decanter and artwork for the XO. Rolling out in the UK next month, a 70cl bottle of the ‘Mirroring Infinite Possibilities’ concept will retail for GBP195 (US$252), exclusively at Selfridges in-store and online.
“There was a sense from the beginning of this project with Rémy Martin that it refers to my history,” said Kapoor. “My father used to drink it when I was a boy in India, and I carried that with me.”
Earlier this year, Rémy Cointreau lined up the launch of four limited-edition packs for Rémy Martin’s VSOP iteration that “pay homage” to selected cities in the US.
