Sales of rum in the US dropped by 6.2% last year, with the value (-5.1%), premium (-8%) and high-end premium (-1.1%) segments all in the redThe super-premium segment was the only positive outlier in the US in 2025, with volumes up 2.9%Premiumisation has reshaped rum, with dark and aged iterations in the highest price tiers outperforming the wider categorySpiced & flavoured is the third-largest segment for rum in the Americas by volume, accounting for more than 56% of all rums sold in the US in 2025The use of natural flavourings and better base spirits suggests a similar premiumisation tren
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
