Piecing together the jigsaw of flavoured spirits trends – Category Intel

Trends are becoming more micro, and consumers remain fickle. Being able to adapt rapidly is key.Sustainability is less relevant today than before. Consumers are feeling the pinch and are less likely to invest in green products. Couple this with anti-eco political rhetoric, and there’s an uphill battle.Keep an eye on the kitchen. Food trends are bleeding into drinks and cocktails - an opportunity for brands to get ahead.No- & low-alcohol is driving flavoured spirits' performance. Adapt to lower-ABV serves for cut-through.There’s optimism that the market will pick up again this year.When