Matthew McConaughey and his partner, Camila, have agreed a US distribution arrangement for their co-founded Pantalones tequila with Southern Glazer’s Wine & Spirits.
The deal, which applies to all three iterations in the year-old brand’s portfolio, will see Pantalones become available to both the on- and off-premise channels. The range is currently on sale through retailer Total Wine & More and online, where its SRP starts at US$44.99 for the blanco, rising to $54.99 for the añejo.
“The Southern Glazer’s team is excited to once again work with proven entrepreneurs Andrew Chrisomalis, Guillaume Cuvelier, as well as co-founders Matthew and Camila McConaughey,” said Southern Glazer’s executive VP for commercial sales, Mark Chaplin. “We trust our customers will love Pantalones, differentiated by its … USDA certified organic liquid. “
Earlier this year, the McConaugheys fronted an ad campaign for Pantalones, which is produced by an unnamed family-owned distillery in Amatitán in Jalisco, positioning the brand as the “Official Tequila of Pickleball”.
Matthew McConaughey has had a presence in spirits since 2016, when he assumed the role of creative director for Campari Group’s Wild Turkey bourbon.
