Gruppo Montenegro has selected a new distribution partner in the UK for its recently-acquired Venezuelan rum brand, Pampero.
The full portfolio, comprising Pampero Aniversario, Blanco, Especial and Seleccio, will handled in the market by Fortitude Drinks UK, part of the recently-constituted Fortitude Spirits Group. The appointment marks the first distribution change by Pampero’s new owner following the purchase of the brand from Diageo in July last year.
Comprising the former assets of UK-based spirits brand owner and distributor Intercontinental Brands, Fortitude commenced operations earlier this month.
“The Pampero acquisition strengthens Gruppo Montenegro’s international growth ambitions with a brand of strong quality and heritage, the first Venezuelan rum aged for more than two years,” said Gruppo Montenegro’s Europe director, Marco Seminaroti. “We are committed to long term sustainable growth and look forward to unleashing Pampero’s full potential in the UK.”
As well as the rum brand, the group also owns the namesake Amaro Montenegro herbal liqueur.
