Apple cider vinegar might not be everyone's idea of an end-of-the-day treat, but Bethan Higson is on a journey to convince. Her non-alcoholic aperitif, Mother Root, uses the vinegar as its base and has been on the rise in the UK since launching in late 2018. The brand saw its profile in the country skyrocket at the end of last year, thanks to Higson's (successful) appearance on Dragons' Den.What was your background prior to founding Mother Root?My career has been spent pretty much entirely in the drinks industry, with a bit of hospitality in the early stages. I spent around a decade working in
‘Naivety is quite key for entrepreneurs’ – Mother Root founder & CEO Bethan Higson speaks to Global Drinks Intel
‘I’ve learned through being an entrepreneur that just saying yes to scary things is typically a good idea – it’s often worth the fear.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



