The latest activation from Moet Hennessy’s namesake Cognac brand has been launched, centring around a new, US$2,500 iteration.
Hennessy Paradis Golden Edition went on sale late last week as an online exclusive through BlockBar. Starting with 500 70cl bottles, a further 100 1.5-litre decanters will go on sale at the start of December.
Following purchase, BlockBar will hold the bottle unless or until the purchaser redeems for the physical version. Moet Hennessy is targeting the “holiday gifting season” with the ultra high-end expression.
Included in the purchase is a non-fungible token (NFT) designed by US stylist Veneda Carter.
According to the brand owner, the Cognac, first created in 1979, comprises a “ union of exceptional eaux-de-vie selected for their individual qualities.” More specific details on the liquid were not disclosed.
Earlier this month, the group commenced a worldwide marketing campaign for Hennessy’s VSOP expression.
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