High-profile chef Marco Pierre White has re-launched his namesake gin as a permanent release.
Mr White’s Gin, which first appeared as a limited edition four years ago, is hitting the UK off-premise this month. At 40% ABV, the gin will be available through multiple retailer Sainsbury at a per-70cl-bottle SRP of GBP32.99 (US$43.25).
The expression, created by master distiller Chris Sadler, uses botanicals including French lavender and lemon and orange peel alongside juniper. Sadler is also part of the team that produces Welsh gin Cygnet 22.
“I am so pleased that Mr White’s Gin is launching nationally in a top supermarket group,” said White. “This gin reflects my approach to cooking – simple yet powerful, with layers of complexity. It’s not about being flashy, it’s about being true to the natural ingredients. The juniper is bold and assertive but balanced with an unexpected depth of botanicals. This is a gin with a purpose.”
In January, Diageo shifted the production of its UK craft gin and vodka business, Chase, just over four years after acquiring the company. The decision was taken in order to “future proof” Chase, the group said at the time.
