Lucas Bols is lining up the availability of its Partida tequila brand in Canada for the first time, agreeing a distribution deal for the market with Breakthru Beverage Group.
Two of the brand’s portfolio have gone on sale in Canada’s westernmost province, British Columbia, this week. Partida is now available in BC Liquor Stores and Angry Otter Liquor, with SRPs ranging from US$79.99 for the blanco expression to $169.99 for the reposado.
The expansion follows the launch of Partida in Benelux (Belgium, the Netherlands, and Luxembourg) last year.
“Canada is one of the world’s most exciting premium spirits markets, making it the ideal next step in Tequila Partida’s international growth,” said Lucas Bols’ USA & Canada MD, Brett Dunne. “Consumers are looking for authenticity, provenance and craftsmanship.”
Earlier this month, Lucas Bols released details of a complete redraw of its distribution arrangements in the US that brought to an end its partnerships with Republic National Distribution Co. Meanwhile, over in the UK in March, the Netherlands-based company appointed Paragon Brands to distribute three of its brands in the market, including its namesake line of liqueurs.
