The US division of Mast-Jägermeister has recruited R&B singer/songwriter Lolo Zouaï to appear in an advert for its namesake liqueur brand.
The digital activation, which will run on connected TV, online video and “programmatic placement”, runs alongside Jägermeister’s sponsorship of the artist’s ‘Playgirl’ World Tour, which hit the US this week.
Zouaï plays 18 venues in the country, culminating in a show at El Rey Theatre in Los Angeles on 13 May.
Mast-Jägermeister US, which did not provide financial details for the ad or the sponsorship, will host pop-up photo booths at the concerts and will feature on the ‘Playgirl’ branded tour bus. An all-expenses paid trip to the LA gig will be the top prize in a ‘Meister the Moment’ sweepstakes, which is running online now.
‘Playgirl’ is Zouaï’s second album after 2019 breakout ‘ High Highs to Low Lows’.
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