Innovation fuels gin’s upward trajectory

With global gin volumes set for even more growth, Richard Woodard examines what’s next for the booming juniper-based spirits category  Rumours of the gin boom’s demise have been circulating for some time now — but there are few signs of anything other than a mild flattening of the global growth curve for the juniper-based spirit. Innovation — from exotic new botanicals to flavoured gins and RTDs — is the driving force behind this persistent momentum. According to IWSR Drinks Market Analysis forecasts, global gin volumes are set to grow at a CAGR of 4.5% between 2021 and 20