Last year, tequila continued to show a clean pair of heels to other white spirits categories in global travel retail, growing by almost 10%, according to IWSR data. Indeed, the performance represented the fastest growth rate recorded in the channel by any white spirit.From a comparatively small base, the Mexican spirit is gaining traction beyond North America, thanks to growing consumer demand and investment in high-profile airport activations by leading players.Many have sought star power to stand out in an increasingly crowded channel, collaborating with music stars and celebrities to boost
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
