Mid-ABV spritzes are growing quickly in the US. Bitter profiles tend to carry higher ABVs, so the shift to mid- and low-ABV is also a move towards more approachable flavoursSpritz consumers in the US tend to skew more urban than the average drinkerThe American spritz is more diluted than the Italian serve (more ice and soda), which may be fuelling the low-ABV association in the USAt-home hosting is a tailwind for the spritz as it is simple to make, looks impressive and is cost-effective for consumers pulling back on going outThe spritz is a natural fit for daypart blurring (brunch, daytime, ou
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