How the spirits industry is weathering Italy’s unique challenges – Market Intel

Downbeat forecast - Economic pressures and the cost of living crisis are projected to trigger a 1% volume CAGR decline for total spirits in Italy over the next decadeBrands sell-off - Italy has seen a high level of M&A activity over the past year, with Campari Group shedding smaller legacy brands to focus on its global portfolioAperitivo slowdown - The Italian aperitivo occasion is slowing under cost pressures, but the category remains dominant, accounting for a third of spirits volumesNiche categories thrive - Smaller spirits categories are catching the eyes of younger LDA consumers, most