Asian whiskies now compete with premium expressions from 'old world' regions in both price and prestigeThe success of Indian whisky is building consumer confidence in ‘Made in India’ products, positively impacting heritage and craft spirits produced in the countrySome traditional spirits categories are still struggling with international recognition. Between 2019 and 2024, according to IWSR, the volume of Asian national spirits (including baijiu, soju and shochu) fell at a rate of 7%However, the rise of Korean culture in the West offers an opportunity for soju to gain a foothold in export
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