How armagnac brands are looking to the next generation of consumers – Category Intel

Armagnac’s homeland is south-west France, where the ancient province of Gascony was home to D’Artagnan the musketeer, the local cuisine comprises duck in myriad forms, and the tradition of creating this single-distilled brandy dates back 700 years. With hundreds of small producers spread over three districts, its culture is one of true artisan craft, with small, family-run businesses using column stills and techniques passed down through generations.For the connoisseur, armagnac can become an obsession and the liquid’s popularity has risen in recent years among consumers int