Quintessential Brands Group is rolling out a paper bottle format for its Greenall’s gin brand to Global Travel Retail.
The concept, announced this week, will launch in 70cl bottle size in the UK through Dufry in the coming weeks. The bottle is made of 94% recycled paperboard with a food-grade pouch that holds the liquid.
Priced in the UK’s GTR channel at GBP12.99 (US$13.90), each unit of the new pack will see Quintessential plant one tree in a partnership with climate action organisation, Ecologi.
Elsewhere in the UK-based company’s gin portfolio, Bloom London Dry Gin is readying a limited-edition bottle design across Europe’s GTR channel next year, while a channel-exclusive Opihr gift pack, comprising a 70cl bottle of the gin’s spiced variant and metal travel mug etched with the brand’s logo, will launch next month in UK airports.
Quintessential is the lead sponsor of the TFWA lounge on Carlton Beach at the TFWA World Exhibition & Conference in Cannes next week.
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