The ‘Timeless Taste’ campaign reimagines six of the blended whiskey’s most popular adverts from the 1970s that celebrate quintessential summer stateside pastimes such as barbecues and tailgate parties. The spots also focus on the brand’s classic 7&7 serve, a mix of Seagram’s 7 Crown and 7UP lemon-lime CSD.
The six spots will run on digital and social media platforms in the US throughout the rest of this year.
“The 1970s were a pivotal decade for Seagram’s 7 Crown, a time when the brand truly shined with the timeless appeal of the 7&7,” said brand director Hannah Todd. “By modernising the moments of these advertisements, we’re not only paying homage to a special era but also celebrating the enduring legacy of great taste that continues to resonate with our audience today.”
Last year, Diageo’s North America division released two short ads for Seagram’s 7 Crown starring US actor and stand-up comedian Iliza Shlesinger. The ‘It’s Your Spot’ campaign videos, named ‘Football’ and ‘Fishing’, celebrated dive bar regulars and their unique drinking spots.
