Diageo’s Australia division is looking to capitalise on the cocktails-at-home trend, releasing three branded pre-mix packs in 2-litre boxes.
Captain Morgan Tropical Punch, Gordon’s Pink Berry Cosmo and Smirnoff Passionfruit Martini have been launched in the country’s off-premise channel ahead of the festive period and Australia’s summer season. Retailing for AUD38 [US$25.90] per pack, the three are available through multiple retailers BWS and Dan Murphy’s as well as via independent operators.
In a trading update for the group’s fiscal first quarter – to the end of September – sales rises were reported “across all regions”. For the 12 months to the end of June, Diageo’s top line came in 21.4% up year-on-year. The ‘Asia Pacific’ reporting region, which includes Australia, grew by 16% on the corresponding period a year earlier.
