Are cocktails the way forward for sambuca? – Category Intel

Sambuca’s traditional consumption occasions face an uncertain future, but could a focus on cocktails pay dividends? The image of sambuca - that clear, very sweet anise-flavoured Italian liqueur - varies markedly from market to market. In its native Italy, sambuca is mostly consumed neat as a traditional digestif or mixed with strong Italian espresso coffee in a Caffè Corretto. In contrast, in overseas export markets such as the UK, the intensely flavoured liqueur is often drunk as a shot or in dubious concoctions such as a Slippery Nipple, a mix of sambuca and Baileys Irish Cream Liqueur