Brown-Forman is launching a line of ready-to-drink (RTD) spritzes in the US under its El Jimador tequila mark next month.
The Tequila Spritz range contains El Jimador blanco and comes in three flavours: Lime, Mango and Orange. Each variant has an ABV of 4.8%, which Brown-Forman said “meets the growing demand for sessionable options”.
El Jimador Tequila Spritzes come in 35.5cl cans with an SRP of US$10.99 per four-pack. The rollout will apply nationwide, although the brand owner did not specify which states.
“As the latest addition to our growing portfolio in this incredibly fast-growing category, this bar-quality cocktail is the natural next step in our RTD journey,” said Brown-Forman’s brand director for RTDs in the US & Canada, Mary Beth O’Mara. “It is more than a spritz; it is an invitation to connect and refresh with a drink that’s perfect for summer.”
The launch follows Brown-Forman’s US rollout of El Jimador-based New Mix RTD last year -18 years after New Mix first appeared in its home market of Mexico.
