Brown-Forman has kicked off a rebrand of The Glendronach’s “ultra-premium” line-up with the roll-out of the single malt’s 21-year-old.
This release, announced this week, is the first since the scotch whisky’s full rebrand of its portfolio last year. In the coming months, updated packaging will also apply for Glendronach’s 30- and 40-year-old iterations.
The brand’s permanent range – 12 Year Old, 15 Year Old, and 18 Year Old – became available in the updated packaging almost exactly 12 months ago.
The Glendronach 21 Year Old carries a UK SRP of GBP250 (US$338) per 70cl bottle, with global availability rolling out over the year.
Earlier this month, Brown-Forman brought its latest financial year to a close with a quarterly dip in sales, bookending fiscal 2025. The Jack Daniel’s owner’s top line in the three months to the end of April came in down by 3% on the corresponding quarter a year ago.
