Lofted Spirits, the owner of Bardstown Bourbon and Green River Distilling Co, has secured US$50m in funding from beverage-focused private equity firm InvestBev.
The cash injection will go towards Lofted Custom Spirits, the contract sales division that handles both Bardstown Bourbon and Green River’s American whiskies as part of Lofted Spirits. InvestBev, which has made the investment through its InvestBev Credit arm, said it “aims to alleviate the financial burden on Lofted Spirits’ partners”.
InvestBev added that “by leveraging aging barrel inventory as collateral, Lofted Custom Spirits clients can free up liquidity without compromising their long-term growth strategies”.
Lofted Spirits president Pete Marino said: “We know there are a lot of great brands out there looking for financing and InvestBev has already provided several of our custom distillation brands with a great financing alternative.”
The whiskey business was only formed this month as the controlling entity for Bardstown Bourbon Co and its distillation operations, including Green River Distilling Co. Bardstown Bourbon was acquired by Pritzker Private Capital in March 2022, and was followed by the purchase of Green River Distilling Co five months later.
As Lofted Spirits, the operations will continue to be owned by Pritzker Private Capital with a “focus on long-term investment and expansion”.



