Alcohol-free spirits at a crossroads as ‘big alc’ scents an opportunity – Category Intel

Artificial flavours and chilli-sourced ‘alcohol burn’ have given way to more crafted, ambitious alcohol-free (AF) spirits productsThe steady growth in quality from AF specialists, coupled with a growing number of zero-proof brand extensions from established full-strength alcohol brands, are putting some of the early big names under pressureDistribution remains a challenge for non-alcoholic spirits specialist brands, but global growth - particularly in the US - is causing optimismMost AF spirits brands sell direct-to-consumer or use third-party sales platforms, such as AmazonBotan